Franchising has become one of the most reliable ways for Filipinos to build a successful business. With a strong brand, proven systems, and support from franchisors, franchisees can reduce risks and increase their chances of success. In this article, we list the Top 10 most established franchises in the Philippines, as well as the Top 10 fastest-growing franchise brands making a mark in the industry.

Top 10 Franchise Businesses in the Philippines

1. Jollibee
Jollibee is the most iconic Filipino fast-food chain, founded in 1978. With thousands of branches locally and abroad, it’s a top choice for serious franchise investors.

2. Mang Inasal
Known for its grilled chicken and unlimited rice, Mang Inasal was founded in 2003 and quickly expanded across the country. It was later acquired by Jollibee Foods Corporation.

3. Chowking
Offering Chinese-style fast food, Chowking became part of the Jollibee group and continues to thrive with strong mall presence and delivery operations.

4. Goldilocks
Since 1966, Goldilocks has been a go-to brand for cakes, pastries, and Filipino merienda. Its brand strength is unmatched in the bakery category.

5. 7-Eleven
The Philippines’ leading convenience store chain, 7-Eleven offers 24/7 accessibility and a wide product selection. It’s popular in both urban and suburban locations.

6. Red Ribbon
Also under the Jollibee umbrella, Red Ribbon offers premium cakes and baked products, perfect for gifting and celebrations.

7. Greenwich
This pizza and pasta chain is a favorite among barkadas. Acquired by Jollibee, Greenwich continues to expand in both malls and stand-alone stores.

8. Max’s Restaurant
One of the oldest Filipino restaurant chains, Max’s started in 1945. Known for its “Sarap to the Bones” fried chicken, it has maintained its strong heritage appeal.

9. The Generics Pharmacy (TGP)
With more than 2,000 branches, TGP makes affordable medicine accessible nationwide, making it a strong option in the health and wellness category.

10. Potato Corner
Started as a humble kiosk, Potato Corner is now a global brand, known for its flavored fries and easy-to-operate franchise model.

Top 10 Growing Franchise Brands in the Philippines

These emerging and fast-rising franchises are gaining attention for their innovative concepts, affordable startup costs, and adaptability in the Philippine market:

1. Siomai King
One of the most successful low-budget online franchises. Offers siomai, siopao, and rice meals through carts or online selling platforms.

2. Fruitas
A health-conscious food and beverage brand offering fresh fruit shakes. Continues to expand with cart, kiosk, and store models.

3. Shawarma Shack
Popular for its buy-one-take-one shawarma offer, this brand appeals to the budget market and has a strong social media presence.

4. Turks
Offering grilled Mediterranean meat wraps, Turks continues to grow nationwide with mall kiosks and stand-alone stores.

5. Siopao da King
A sister brand of Siomai King, this franchise focuses on large, flavorful siopao that appeals to Filipino tastes and budgets.

6. Chooks-to-Go
Known for their roasted chicken “na hindi na kailangan ng sauce,” Chooks-to-Go offers a scalable model in urban and rural areas.

7. The Mango Farm
Capitalizing on the popularity of mango-based drinks and desserts, this brand is expanding in food parks and malls.

8. Master Siomai
A seasoned player in the food cart scene, Master Siomai remains relevant with thousands of operating carts and attractive franchise packages.

9. Zagu
This pioneer of pearl shakes in the Philippines is now seeing a resurgence with new marketing strategies and updated stall designs.

10. Beanleaf
A rising café-style beverage brand offering coffee, milk tea, and pasta meals. Gaining traction among young entrepreneurs and college areas.

Conclusion

Franchising offers many opportunities—from big-name corporations to small but fast-growing startups. Whether you’re planning a major investment or starting with a modest capital, the Philippine franchise scene has something for every entrepreneur. The key is to research well, choose a brand that fits your passion, and commit to its growth and operations. With the right pick, your franchising journey could lead to long-term success.

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